In the face of fierce sector competition, potato chips producer Kim’s has been able to maintain its Danish turnover during its last financial year, according to managing director Jeorn Tolstrup Rohde.
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Owned by the Norwegian-Finnish group Chips Scandinavian Company, Kim’s posted a 1% increase in turnover rate to €47.8m for 2000.
Kim’s, which currently controls 44% of the snack and chips market in Denmark, is fighting for sales with Procter & Gamble’s Bag Pringles product.