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November 2, 2020

Denmark’s Good Food Group snaps up honey producer Jakobsens

The Good Food Group, a food company in Denmark, has acquired a honey business in Europe for an undisclosed sum.

By Dean Best

Denmark-based The Good Food Group has acquired Nordic honey business Jakobsens for an undisclosed sum.

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  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
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Jakobsens was founded in 1996 by beekeeper Knud Hvam, who is no longer with the business, and former retail buyer Jan Jakobsen. Based in the Danish town of Alum, near Holstbro, it supplies both the retail and out-of-home channels in Europe and also China.

Lillie Li Valeur, the CEO of Good Food Group, said in a statement: “I am proud that we in Good Food Group have had the opportunity to buy Denmark’s strongest brand in honey. Our task is now to develop the business internationally through Good Food Group’s strong sales network, while at the same time we focus on developing and maintaining a strong position in Denmark.”

Jakobsens CEO Helle Reinevald, who has been the main shareholder in the company since 2012, and all employees will remain with the business. Reinevald has been appointed chief innovation and e-commerce officer at Good Food Group, which has been owned by Danish asset manager Maj Invest Equity since last year.

Good Food Group’s strategy is to “bring natural, Nordic food out to consumers in the Nordic region and the rest of the world”. It supplies retail and foodservice and also offers private-label manufacturing with a portfolio encompassing dressings and sauces produced at sites in Denmark, Poland, Sweden and Norway.

The company, located in the town of Vejle, also operates through a number of subsidiaries including in the Nordic countries Scandic Food, Donica Foods, Dalby Molle and Streamline Foods in the UK.

Reinevald added: “In Jakobsens, we have been on a growth adventure for the past eight years, and now we are in a place where we must further develop our export opportunities if we want to continue to grow. By becoming part of the Good Food Group, we now have access to more international markets, and I look forward to continuing to develop new and exciting products for consumers in Denmark, Europe and the rest of the world.”

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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