US snacks group Diamond Foods has announced the acquisition of a majority stake in Dutch potato chips maker Yellow Chips.
Yellow Chips markets its products under private labels and as its own premium brand, Go Pure, in Europe. It also manufactures Kettle brand vegetable chips for Diamond.
Following the acquisition, Yellow Chips’ existing management team will continue to operate the company as an independent subsidiary.
Brian Driscoll, Diamond’s president and CEO, said: “We are excited to acquire an interest in Yellow Chips, which enables us to better compete in the on-trend, high growth vegetable chip category in the UK and Europe.”
Yellow Chips founder, Vincent van Gorkom, added the acquisition would see it benefit from Diamond’s scale, marketing expertise, and distribution network”.
He added the company looked “forward to expanding awareness of our products and increasing market penetration in the UK and Europe”.