View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
October 30, 2019

Dr. Schar launches operations in Argentina and Turkey

Italy-based gluten-free nutrition and dietetic foods business Dr. Schär has established sales offices in two new markets through taking stakes in local businesses.

By Leonie Barrie

Italy-based gluten-free nutrition and dietetic foods business Dr. Schär has established sales offices in Argentina and Turkey through taking stakes in local businesses.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

The company, which already operates in countries such as Germany, France, and Spain, as well as its domestic market, previously only had distribution deals for its products in Argentina and Turkey.

In Argentina, it has acquired 70% of the import business Frigluten and renamed it Schär Argentina. The owner family Crescini will support Dr. Schär in implementing the joint project on site and will keep the remaining shares.

Meanwhile, in Turkey, it has acquired shares of the Turkish brand Glutensiz Ada, which has been renamed Dr. Schär Turkey.

It will sell products of both the Schär and Glutensiz Ada brands. 

On its plans in Turkey, Dr Schär sales director Werner Strobl, said: “We will soon expand the acquired production plant and we expect to manufacture a Schär bread and flour line on site at the beginning of 2020.”

Financial details relating to the deals have not been disclosed.

Dr Schär said it plans to establish the Schär subsidiary brand in the premium segment of the new markets and to create new important sales markets for its products.

South Tyrol-based Dr. Schär specialises in gluten-free foods and other nutritional products used to alleviate a variety of medical conditions.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food