Amsterdam-based investment firm Standard Investment and its Netherlands-based baking business Dutch Bakery have acquired baking peer PB Bake Off for an undisclosed sum.

Rob Verhoef, the CEO of Dutch Bakery, said the acquisition of the Rijen-based PB Bake Off would give his firm “access to significant additional production” including a modern croissant line with a production capacity of 140m croissants annually.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Verhoef said Dutch Bakery would also benefit from PB Bake Off’s “new freezer facility, which will allow us to continue the rapid growth of our company”.

PB Bake Off is a producer of traditional puff pastry products in the Netherlands. Its products will “undoubtedly be of interest to our customers in the Netherlands and abroad,” Verhoef added. In addition, Verhoef said Dutch Bakery’s portfolio would benefit from PB Bake Off’s know-how in the specialist vacuum packing of bread products.

The acquisition follows Dutch Bakery’s purchase last October of Tjendrawasih, a local company manufacturing oriental snacks, from fellow Dutch food group Buitenfood.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact