Emmi has made the UK latest market for its recently-developed desserts range, Ooola Secrets.
The Switzerland-based dairy group first launched the brand in its home market and neighbouring Austria in September.
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Julie Plant, the managing director of Emmi’s UK business, said the company believed the country’s consumers wanted an “everyday dessert or treat”. There are two varieties in the range: a chocolate and raspberry mousse including chocolate chips; and a triple chocolate mousse which has a liquid caramel core.
Emmi is targeting adults aged 25-44 years-old. The company has secured listings for the products in retailers including Tesco and Costcutter.
The desserts are sold in packs of three 60g pots, at a recommended retail price of GBP2.39 (US$3.12).
In August, Emmi lowered its forecast for its annual underlying sales after reporting “disappointing” first-half revenues amid challenges facing its European business.
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By GlobalDataSales from Emmi’s European division, which excludes Switzerland but takes in the Benelux, Germany, Italy, Austria, the UK and a unit in Spain, fell 2.1% when excluding currency and the impact of recent M&A.
It said the weakness of sterling against the Swiss franc and the euro “negatively impacted” Onken yogurts and the Italian desserts of its A-27 unit in the UK.
