Engelman Baking has bought a clutch of assets from US peer H&F Bread Co. as part of a push by the Georgia-based business – itself recently acquired – to expand through M&A.

Struck for an undisclosed sum, the deal covers H&F’s “gluten line of products, as well as the brand and all marks”, an Engelman’s spokesperson said. The transaction leaves H&F to focus on gluten-free bakery.

The acquisition will broaden the Engelman’s portfolio and is the start of a push across the south-east of the country, the company’s new CEO, Fred Le Franc, said.

“This is the first move in our plan to acquire bakeries and grow across the south-eastern United States. H&F has a tremendous reputation and we are excited to add an artisanal line to the Engelman’s product offerings,” Le Franc, who took the helm at Engelman’s last month, said.

H&F Bread Co. is a wholesale bakery offering artisan breads primarily to restaurants across the state of Georgia. Engelman’s operates a 50,000 sq ft bakery and serves restaurants and entertainment venues in the greater Atlanta area as well as national accounts.

The company manufactures European and hearth breads, Kaiser and twisted egg rolls, dinner rolls and hamburger and hot dog buns. Founded by Sammy Engelman in 1982, the company has more than 100 employees.

In March, Engelman’s announced local investment firm Shoreline Equity Partners had agreed to buy the business, with Mr. Engelman retaining a “significant” ownership position.

Mr. Engelman, now chairman of the Engelman’s board, said: “We are extremely excited to have H&F join the Engelman’s family. H&F’s history and exceptional products complement and further expand our product lines allowing us to reach a broader market of foodservice customers across Atlanta and the south east.”