The European Commission today (8 February) unveiled the new EU organic logo.

From 1 July, the new logo will be obligatory on all pre-packaged organic products made in any of the EU member states and meet the necessary standards. It will be optional for imported products.

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Other private, regional or national logos will be allowed to appear alongside the EU label.

“I’m delighted that we now have a fresh EU organic food logo,” said Mariann Fischer Boel, commissioner for agriculture and rural development.

“This exercise has raised the profile of organic food and we now have a logo which everyone will be able to identify with.”

The winning logo was the result of a pan-European contest open to art and design students.

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