The European Commission’s competition watchdog has approved Mars’ acquisition of Wrigley, a deal that will see the creation of the world’s largest confectionery company.
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In a statement released yesterday (28 July), the Commission concluded that the proposal will not impede effective competition in the European Economic Area.
The Commission said that there was no overlap between the companies’ core activities, with Mars’ confectionery arm focusing on chocolate and sugar confectionery, while Wrigley is active in the gum and hard candy sectors.
“There is no overlap in the parties’ core confectionary activities (chocolate and gum),” the Commission said. “Although both parties are active in sugar confectionery, the limited market shares do not give rise to competition concerns.”
Nor could Wrigley use its strong position in the gum market to gain “unfair advantage” over the competition through foreclosure of the chocolate market, the Commission added.
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By GlobalData
