European consumers are willing to pay more for animal welfare-friendly food products but want such products to be easier to identify, according to an EU-wide opinion survey published today [Wednesday].

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The Eurobarometer survey on consumer attitudes to the welfare of farmed animals will be presented by EU Health and Consumer Protection Commissioner Markos Kyprianou to MEPs today. The survey shows that 74% of consumers believe they can improve animal welfare through their shopping choices, and 57% are willing to pay more for animal welfare-friendly food products. The poll also reveals consumer concern that such products are difficult to identify.


“European consumers clearly care about animal welfare and want to make informed purchasing choices. Yet they feel hampered by a lack of information on which products are produced in an animal welfare friendly way. The Commission now intends to study how this can be done through new initiatives on labelling. The results of the survey also support the Commission’s recent proposal on the welfare of broilers and will feed into our upcoming Action Plan on Animal Welfare,” said Kyprianou.


This Eurobarometer opinion survey was carried out for the European Commission in February-March 2005 with an average of 1,000 respondents surveyed in each of the 25 EU Member States. A follow-up survey is planned to investigate consumer attitudes further and to extend the survey’s scope to other countries such as Norway, Switzerland, Romania, Bulgaria and Turkey.


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