The European Commission has awarded £490,000 (US$758,700) for the promotion of UK dairy products.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


This grant will be match-funded by the Milk Development Council, giving a total spend of £980,000 within the next year.


In December 2000 the Commission agreed to allocate funds for the promotion of agricultural foods produced within the EU – highlighting quality, hygiene, safety, nutrition or labelling.


Each programme was subsequently evaluated by the Commission and the successful recipients were announced last week.


The UK promotional campaign will be managed by The Dairy Council and will communicate the nutritional benefits of dairy products.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Kevin Bellamy, Chief Executive of the Milk Development Council commented:


“We are delighted to match-fund this money from Europe.  Hopefully this will be a significant boost to ‘The White Stuff’ campaign and give dairy products a much higher profile as a natural source of health and well-being.”