The European Court of Justice (ECJ) has confirmed that the use of national origin labels promoting the sale of local foodstuffs are illegal under European Union (EU) fair trade rules.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Ruling against a ‘Walloon Label of Quality’ available in Belgium’s French-speaking region, the court backed the European Commission in saying that “requirements giving entitlement to a designation of quality should refer exclusively to the intrinsic characteristics of the product, excluding any reference to its geographical origin.”


Indeed, via “conditions for obtaining the label (including) a requirement for processing or manufacture in Wallonie” this food product label broke Article 28 EC of the Treaty on European Union.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now