The European Commission has today [Friday] approved programmes to provide information on and promote agricultural products within the European Union (EU).
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Member States submitted 123 promotion and information programmes to the Commission. 40 programmes, mainly targeting EU consumers, were accepted for co-financing.
The products covered are fruit and vegetables, cheeses and milk products, flowers and green plants and wine, alongside campaigns which provide information on organically produced food. Fifty percent co-financed by the Commission, the estimated expenditure for the EU is €32.1m (US$31.23), whilst the cost of the programmes is €64.2m.
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