Five European snack makers have decided to sign up to a pledge to stop advertising junk food to children under the age of 12 throughout the EU.
Companies including Intersnack, Lorenz Snack-World and Procter & Gamble have joined the EU Pledge, an initiative designed to restrict advertising to children.
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The pledge was originally set up in December 2007 when manufacturers including Kraft Foods, Danone and General Mills committed to change advertising on TV, print and internet to children under the age of 12 in the EU.
The European Snacks Association (ESA) today (27 April) said its five companies will endorse the EU Pledge to help promote “healthier snacking choices and balanced lifestyles” among children.
Under the pledge, foods that “fulfill specific nutrition criteria” based on scientific evidence or national and international dietary guidelines will be exempt from the ban.
The ESA companies will be subject to the pledge from 1 January next year.
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