The European Union is facing growing opposition at the World Trade Organisation to its stance on geographical indications.

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The EU refuses to grant protection to traditional regional names of food products from non-EU countries, unless their governments roughly copy Europe’s own rules on the subject.

The United States has already launched a disputes proceeding at the WTO on this point and now Washington is being joined in formal talks with the EU on the issue by Mexico, New Zealand, Sri Lanka, India and Australia, all food-exporting countries.

If the talks between Brussels and Washington fail to solve the issue, a WTO disputes panel will adjudicate.

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Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

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