French food cooperatives Triskalia and D’Aucy have unveiled the new name for their combined business should their planned merger secure competition approval.
The enlarged entity, set out by the co-ops in December 2017 when they announced a draft agreement, will be called Eureden.
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In a statement announcing the new name, the companies said France’s competition authority “should deliver” its verdict on the transaction during the first half of this year.
When Triskalia and D’Aucy outlined their plans to merge, they issued a target to raise their combined turnover from EUR3.1bn (US$3.54bn) to EUR5bn by 2025.
Triskalia operates from 35 production sites, two of which are in Spain. The co-op’s portfolio includes Paysan Breton (dairy) Régilait (milk), Mamie Nova (yogurts and desserts) Ronsard (poultry) and Prince de Bretagne. It employs 5,000 people.
D’Aucy’s activities include canned vegetables, ready meals, eggs and meat, and also has a significant presence in organic farming. It has 28 production sites, located in France, Hungary and Spain, and employs 4,000 staff.
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By GlobalDataThe co-ops said the new name has “three dimensions”; Brittany, with “the Breton sounding of the name”; “agricultural cooperation through the signature ‘The earth unites us’; and the combined company’s ambition, embodied by the dynamic of the logo”.
