Dole Food Co. has struck a deal to distribute bananas for Matanuska in the Middle East, Europe and Africa.
The US group will assume all sales operations. It will also assist the Mozambique-based firm’s logistically and with technical support at its farms.
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Matanuska is owned by African agribusiness Rift Valley Corporation and is based in northern Mozambique. It employs 2,600 people.
“The tie in with Dole Fresh Fruit Europe will allow Matanuska to develop a better product as well as provide Matanuska access to industry expertise to increase its banana production to 7-8m boxes by the end of 2016,” said Rift Valley Corporation group development director Sevki Isin.
Ken Docherty, currently in charge of the sales office of Matanuska, will be heading a new Dole office in Dubai. This office will also market the full range of Dole’s products from the Southern Hemisphere across the region.
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Johan Linden, president of Dole’s fresh fruit business in Europe, said: “We are delighted with the partnership with Matanuska which will deliver better and closer service to our Middle East customer base. Our expertise and know-how all along the supply chain will create a strong value proposition.”
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