US jerky maker Perky Jerky has announced it has received minority investment under the investment vehicle set up by former Boulder Brands CEO Steve Hughes.

Last month Hughes announced he had established Sunrise Strategic Partners in partnership with private-equity firm Trilantic North America, which would invest in companies operating in the “healthy, active and sustainable living” sector. 

The amount invested in Perky Jerky was not disclosed.

“Sunrise’s deep strategic experience in scaling businesses will be crucial to taking Perky Jerky to the next level. We need a playbook to do this and the resources to implement it – Sunrise will be a crucial partner in the next phase of growth for our brand,” said Brian Levin, founder at Perky Jerky. “Sunrise values the culture that I have worked hard to create, and I’m looking forward to working closely with Steve and the Sunrise team as we continue to drive growth for Perky Jerky and deliver the best tasting jerky on earth to our consumers.”

Hughes, the CEO of Sunrise Strategic Partners, added: “Perky Jerky is re-inventing meat based protein snacking. This award winning, breakthrough product is thoughtfully handcrafted for exceptional taste and appeals strongly to healthy, active consumers. As founder of Perky Jerky, Brian Levin brings both a strong track record of growing emerging companies and a strong passion for the brand. I am very enthusiastic about working with Brian and the opportunities our partnership will create for Perky Jerky.”

The announcement marks the second investment for Sunrise, the first being in the apparel industry into Pact – an “ethically produced” garment maker led by Brendan Synnott, the founder of natural food brands Bear Naked Granola and Evol Frozen Foods.

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