
Greg Steltenpohl, the founder and CEO of dairy-free business Califia Farms in California, plans to retire, with the former chief of better-for-you snack firm Quest Nutrition set to replace him.
Steltenpohl, who launched the plant-based oat drinks company in 2010, will remain on the board as executive director after he retires. A spokesperson for Califia told just-food the timing of the CEO changeover has not yet been confirmed.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Dave Ritterbush has been named Califia’s new chief executive. He was most-recently president and CEO of California-based Quest, which last year was sold to The Simply Good Foods Co. for US$1bn.
Ritterbush has also previously worked, in various capacities, for US snacking company Popchips, Red Bull and Dreyer’s.
Steltenpohl said in a statement announcing the changeover: “Now is the perfect time in the company’s evolution for this next step. We were committed to finding the right person to serve as our next CEO, and I couldn’t be more excited to hand over the reins to such a talented and well-respected leader. With his deep experience in CPG and nutrition, Dave is the ideal person to continue taking the company forward as a leader in the plant-based food and beverage space.”
As well at plant-based milk and oat drinks, Califia also produces dairy-free butter, yogurts, creamers and cold-brew coffee. The company secured US$225m in funding earlier this year from a group of investors in exchange for a minority stake to fund additional production capacity and for global expansion.

US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDatajust-food spoke to Steltenpohl in an interview in March. See it here: “This could be the tipping point for the plant-based industry”