US snacks firm Biena Foods has attracted fresh investment, this time from an investment firm set up by former executives at Snyder’s-Lance, the snacks major acquired by Campbell Soup Co. 18 months ago.

MAW Investments has led a Series B round of financing in the chickpea snack maker worth US$8m. The investment comes two years after the founders of Spanx and the jet card service Marquis Jet were among those to back Biena, a business set up in 2012.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

“Biena has been a progressive player in natural snacking since day one, getting ahead of the plant-based trend with their roasted chickpeas, while shaking up the market with their reinvented cheese puff,” Peter Michaud of MAW Investments. “We have grown some of the top snack brands in the country, so supporting Biena – a leader in plant-based snacks with a strong growth trajectory – was an opportunity we couldn’t miss.”

Michaud, who will join the Biena board, led the sales and marketing Snyder’s-Lance’s “better-for-you” snacks, including brands such as Pretzel Crisps and Late July Organic Snacks.

MAW was set up by the late Michael Warehime, the former chairman, president and chief executive of US snacks company Snyder’s of Hanover. He became chairman of Snyder’s-Lance when Snyder’s of Handover merged with US peer Lance in 2010. Warehime died in 2014. The private-equity firm is now run by his wife Patricia.

See Also:

Last year, the firm acquired US salty snacks maker G&S Foods.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We’re thrilled to bring Peter and the team at MAW on board. They have an impressive track record of building category-leading snack brands,” Biena founder Poorvi Patodia said. “Our goal is to make it easy for Americans to snack healthier by creating the next generation of nutritious, plant-based snacks. MAW’s category expertise will be invaluable as we build on our growth momentum as a brand.”