Confectionery giant Ferrero, preparing to take its Tic Tac gum to the US by the end of 2017, has also lined up more markets for the product this year.
A Ferrero spokesperson refused to be drawn on which other countries the Italy-based business was planning to roll out Tic Tac gum beyond the US and its domestic market, where it is already on sale.
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“I can confirm that the USA will not be the second market for the product; there will be other markets launching this first, whilst the product roll-out will continue on into 2018,” the spokesperson said. “Unfortunately, I cannot reveal which markets will be launching the product when.”
Ferrero plans to launch Tic Tac gum in the US in December in Freshmint, Spearmint and Cool Watermelon flavours.
“Launching a gum gives Tic Tac consumers a new and exciting way to enjoy what they love about the iconic brand,” Ferrero said in a statement announcing the US launch.
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