Ferrero is set to launch a range of Wonka-branded products this autumn as part of a broader partnership with Netflix.
In a statement today (19 May), the owner of Kinder and Ferrero Rocher said it will roll out ten seasonal and limited-edition Wonka products in the US and in European markets, including the UK, France, Italy and Germany.
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The initial line-up will cover chocolate, sugar confectionery, ice cream and cereals.
The move marks Ferrero’s latest effort to expand its brand portfolio and build on the confectionery rights to Wonka it acquired in 2018.
Ferrero said its R&D and innovation teams have since been developing products intended to translate the fictional brand’s “wonder” into commercial formats.
Alessandro Rapali, the president of premium chocolate at Ferrero, said: “We’re excited to be introducing a new Wonka family of products, starting with chocolate, sugar confectionery, ice cream and cereals.”
He added: “Our ambition is to apply the Ferrero lens to the Wonka universe and to bring fresh new energy to the seasonal aisle.”
The new products also support a long-term tie-up with Netflix, which bought the Roald Dahl Story Company in 2021 and is expanding the Wonka franchise with new screen projects.
These include reality competition series The Golden Ticket, due in 2026, and an animated film adaptation of Charlie vs. The Chocolate Factory, scheduled for 2027.
Filippo Zuffada, Netflix senior director of consumer products international, said: “Netflix is reimagining the Wonka universe built on extraordinary imagination and whimsical creations, and Ferrero… could not be a better home for this partnership.”
He added: “Together, with the magic of our upcoming entertainment and Ferrero’s world-class portfolio, we’re giving fans a delectable new way to experience the wonder of Wonka on screen and on shelves around the world.”
The announcement follows Ferrero’s recent investment in US manufacturing, including the start of Nutella Peanut production in Illinois.
