Finnish sweets manufacturer Halva has teamed up with Lordi, the monster-masked rock band who won this year’s Eurovision Song Contest, to produce Lordi branded sweets.
Halva has signed a licensing agreement with Sony BMG, Lordi’s record label, concerning the production of two ‘rocking candy bags’, Lordi candy mix containing an assortment of hard candies, and the soft Lordi sour fruit candy.
Mr Lordi, the lead singer of the band, designed the bags, Halva said.
“As a Finnish family business we want to be involved in promoting the domestic cultural phenomenon, but on the other hand the international aspects of Lordi support our export initiatives and favours the awareness of our company outside the borders. We expect the co-operation to advance Finnish workmanship abroad,” said Halva’s Jean Karavokyros.
