Finnish retailer Kesko plans to launch its K-Menu private label range, with the first products to be in store from next month.

The company said that the line will focus on “good quality” everyday products.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

CEO Jorma Rauhala said that the company was introducing the line because the role of private label was “growing strongly” in the Finnish grocery market. The company sees a “lot of opportunities” to bring new, price competitive private label products to Kesko stores.

The product range includes “basic everyday products”, such as fresh meat and meat products, pasta, juices, frozen foods and canned foods.

See Also: