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April 9, 2020

Finland’s Fazer partners with Snellman in street food initiative

Finnish food firm Fazer Group is partnering with a local meat business to develop street food products.

By Dean Best

Finnish food firm Fazer Group is partnering with local meat business Snellman Lihanjalostus through its bakery unit to develop street food products.

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The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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Fazer Bakery Finland said family-owned Snellman has “specifically developed meat products to match Fazer Street Food bread products”. The partnership is part of a wider “consumer-centric” strategy to individualise products according to customer needs.

Markus Hellström, the managing director of Fazer Bakery Finland, said: “Our Fazer Street Food product family had a successful launch in Finland last year. Our collaboration with Snellman is a great way to introduce an entirely new operational model. 

“The Fazer Street Food concept is flexible enough to accommodate many other product categories in addition to bread and meat products. Thus, there are also other companies we’re planning to team up with.”

Street food products from both companies can be combined, Fazer said, for instance, “Snellman’s hot dog sausages are exactly the right length for Fazer Bakery’s brioche buns, and their spiciness complements the slight sweetness of the buns”.

Hellström added: “Burgers, hot dogs and wraps have found their place in Finnish kitchens. The expanded product family makes it even easier to cook them successfully. We want to inspire people to make street food at home.”

Fazer said both companies had adopted black and white packaging with a “uniform urban look for their street food products to make them easy to identify”.

Late in March, Fazer said it was in a “severe” situation related to the coronavirus outbreak, and as a result had started negotiations with workers over temporary lay-offs. It said 597 employees could be furloughed at its ‘shop-in-shop’ bakery business.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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