Upfield, the Amsterdam-based business which is owned by the private-equity company KKR, has been linked with a EUR500m (US$551.3m) deal to acquire Greece-based vegan food company Violife.

According to a report on Sky News, the owner of Flora and I Can’t Believe It’s Not Butter spreads is in “advanced talks” to buy the Thessaloniki-based maker of vegan cheeses and other plant-based foods.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Upfield was the name given to the former Unilever spreads business by KKR after acquired the assets in late 2017.

Sky News quoted unnamed sources which told it Upfield was the leading contender to acquire Violife, despite the fact a number of investment firms had also tabled bids for the business.

One source told the media outlet that said the deal would cost Upfield hundreds of millions of euros – potentially around EUR500m.

Sky News was unable to confirm the veracity of its report with Upfield and Violife. 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

just-food has also contacted both businesses seeking confirmation of the deal talks. A spokesperson for Upfield said it is unable to comment at this time.

Upfield’s other brands include Proactiv and Becel. Its products are sold in nearly 100 countries.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now