Flowers Foods, the US bakery group, has introduced two "wholesome grain" snacks under its Mrs. Freshley's brand.
The 7 Grain Cookies and 7 Grain Creme Cookies are being launched in supermarkets and convenience stores across the US. Flowers said the products targeted "on-the-go snackers and "out-the-door breakfast grabbers looking for a sweet treat with whole grains".
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The company added the snacks feature rough cut whole grains for a "home-style texture".
The 7 Grain Cookies contain 12 grams of whole grains per pack and are available in 2-oz. two-count, single-serve packs.
The 7 Grain Creme Cookies are two cookies sandwiched together with a sweet, cream filling. Each creme cookie has five grams of whole grains per serving and is available in 8.5-oz, 8- count, multi-pack boxes.
Last month, Flowers reported a jump in second quarter earnings due to a lift in sales in its "expansion markets" and recently-acquired brands from the former Hostess Brands. The results coincided with the announcement of the acquisition of organic bread maker Dave's Killer Bread, which offers 17 varieties of whole-grain organic bakery products across the US and Canada.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
