US baker Flowers Foods is expanding its snack cake brand Tastykake through the launch of a new line of mini cupcakes.

The new range includes: mini peanut butter swirly cupcakes, made with Reese's brand peanut butter; mini swirly cupcakes with chocolate cake, made with Hershey's cocoa; and mini koffee kake cupcakes. Flowers uses the Hershey's and Reese's trademarks under license from the Hershey Co.

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Each box comes with eight packs of three mini cakes with an RRP of US$3.99. One serving of three cupcakes contains under 200 calories, the company said.

Brent Bradshaw, Flowers Foods' vice president of cake marketing, commented: "These new treats are great for sharing and conveniently packaged for both on-the-go and at-home snacking."

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