General Mills has taken the plunge in China's yoghurt market, this week launching Yoplait in Shanghai. The row over Nestle's Maggi noodles in India continued, with the food giant contesting the nationwide ban in court. And there were a flurry of stories in the US – Campbell Soup Co. and WhiteWave Foods snapped up smaller businesses, while Boulder Brands announced its co-founder and CEO Steve Hughes had resigned.
BRICs and beyond: Has Yoplait adopted the best expansion strategy in China?
The move from General Mills and Sodiaal to expand Yoplait International into China is a significant step for the yoghurt brand. The potential of the Chinese yoghurt market and its growth profile makes it a tempting prize for any yoghurt manufacturer. But, Katy Askew asks, have General Mills and Sodiaal taken the best route to expansion in the market?
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