Auchan has announced the launch of a food-focused convenience store concept, called ‘A 2 pas’, (2 steps away), with outlets located in urban areas.
The French retailer will begin trialling the A 2 pas concept next month in the Ménilmontant district of Paris, with a 550 sqm store, located at the foot of an existing building, offering around 5,500 SKUs.
“A 2 pas is being set-up to provide a warm and welcoming daily point of contact for customers, adapted to the new imperatives of time-saving and simplicity, with a quality, competitively-priced offer focused on fresh produce and Auchan label goods, ” the retailer said.
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“Our objective is to to open 50 stores by 2015, with several already earmarked in Paris and its suburbs in 2011 in order to test out the concept in different environments,” Auchan said.
A 2 pas outlets will vary between 250-550sqm and provide “food for all situations” and be adapted to the areas outlets are located in.
