French vegetable group Bonduelle is tightening its focus on its core business with the sale of the Rijkevorsel fruit and pickles factory.
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“Bonduelle wants to concentrate on its historic core business, vegetables, in a consumer climate that is still very difficult,” the firm said.
“Fruit is a very different business and it would need numerous commercial and industrial investments to develop it and assure its long-term future.”
Bonduelle took on Rijkevorsel as part of its acquisition of Belgian canned vegetable firm La Corbeille last year.
The business is being sold as a complete unit, with annual sales of EUR7m (US10.4m) a year. The new owner – Belgian firm Scana Noliko – will retain all staff.
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By GlobalDataScana Noliko is already present in this fruit sector and will gain additional market share from the acquisition.
The sale is expected to be completed next February.
