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January 20, 2012

FRANCE: Carrefour brand director Blum leaves

French retail giant Carrefour has confirmed that global brand director Laurent Blum has left the company.

French retail giant Carrefour has confirmed that global brand director Laurent Blum has left the company.

A spokesperson for Europe’s biggest retailer, which reported lower fourth-quarter and full-year sales this week, confirmed that Blum left at the end of last year.

However, Carrefour could not provide information on whether Blum was fired as a result of its recent results or whether he left for another role. Blum held the role since 2009 and was previously the VP for innovation at Nestlé Waters.

Lars Olofsson, the CEO of Carrefour, is, according to reports, under intense pressure over the company’s perfromance

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