French supermarket group Carrefour has introduced integrated loyalty and promotions technology developed by the Israeli-based IT firm Retalix in its 217 hypermarkets in France.

Retalix Loyalty and Promotions provides an integrated system linking promotion and loyalty functions throughout all stages of the sales process, from the central setup and deployment of marketing campaigns to the execution of promotions and tailored programmes at point-of-sale. It also incorporates online tracking of customer data and near real-time transmission of store transactions to the retailer’s central database.

The Carrefour France loyalty club has some 8m members, and the new system will extend over 13,000 point-of-sale terminals.

“We selected Retalix because they offer a unique combination of retail expertise, a strong product offering and extensive experience in working with global retailers,” said Paul Pochon, chief information officer for Carrefour France.

Retalix already provides systems for multinational grocery chains, convenience and fuel retailers, food service operators, food and consumer goods distributors and independent grocers. Its systems are currently operating from 34,000 sites across some 50 countries.