French retail giant Carrefour has indicated that it hopes to revitalize its hard discount business in France with the opening of its first test stores under the Dia banner.

“The hard discount France division will rely on the successful development of the Dia concept in Spain, birthplace of the Dia brand,” Carrefour said.

According to the company, the stores will offer French consumers a “new shopping concept,” with a “strong cohesion” between the banner and the Dia distributor-brand products, which have been on sale at the group’s Ed stores for the past eight years.

Carrefour will convert two Ed stores to the Dia banner. The first two stores are located in Villeneuve Saint Georges and Mâcon and are expected to open at the end of May.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.