Carrefour has refused to confirm reports that it is planning to launch a value own-label line.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


According to a report in La Tribune, the French retail giant us preparing to launch a “Carrefour Value” line of low-priced products.


The new brand is reportedly Carrefour’s response to growing competition from discount supermarkets.


A spokesperson for the group told just-food that Carrefour was unable to comment on the report.


The retailer is due to deliver its annual results tomorrow, when it is expected that CEO Lars Olofsson will address some of the specific problems that prompted Carrefour to issue two recent profit warnings.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now