Carrefour said it could not comment on reports in the French press that it is planning to drop certain leading brands from its product range in order to promote own-label goods.

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A report in Le Figaro earlier this week claimed that the French retailing giant was poised to remove from its shelves a number of goods from top manufacturers, among them Henkel, Reckitt-Benkiser and Colgate-Palmolive.


“As is our policy, if we have something to say we will do so in an official statement,” a company spokeswoman told just-food.com.


Another French supermarket group, Intermarché, is planning to reduce by 10% the range of food brands it sells, the report adds.


The backdrop to such moves is a recent change to the law in France which has ushered in greater price deregulation in the retail sector; While legislative reform is primarily designed to lower prices, it has also given producers scope to impose hikes in 2006 which has left retailers exasperated and threatening retaliatory action.

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Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

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Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

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