French retail giant Casino has become a member of the European Marketing Distribution (EMD) consortium.

With a presence in 16 countries, EMD is a European purchasing alliance of independent retailers that aims to create “attractive and competitive conditions” for European grocery retailers.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Casino said the partnership with EMD will “enhance the competitiveness of its supplies”. EMD claimed the inclusion of Casino would “increase its leadership in Europe”.

The partnership comes at a time when EMD is reforming its operations and governance under the leadership of a new management team, it said.

The new structure, EDM said, will provide “more effective coordination and implementation of operational links”.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now