French chocolate maker Cemoi is set to acquire Cadbury France subsidiary SEAC (Societe Europeene d’Assortiments de Chocolats) for an undisclosed sum.
Based at Villeneuve d’Ascq, near Lille, and known in the region by its former “Bouquet d’Or” brand name (which is to be re-used), SEAC produces 6,000 tonnes of chocolate confectionery annually, generating a turnover of €60m (US$62.4m).
The sale of the company is attributed to SEAC’s insufficient size in the seasonal chocolates segment.
With the acquisition of SEAC, this segment will represent 38% of Cemoi’s global production (around 210,000 tonnes annually).
The Perpignan-based group, which employs 2,500 staff, is on course to post a 2002 turnover of €415m compared to €360m in 2001. Cemoi has 14 plants, nine of which are in France.