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February 2, 2009

FRANCE: Danone pulls ‘beauty-enhancing’ yoghurt

Danone has confirmed that it will stop sales of its “beauty-enhancing” yoghurt, Essensis, in France from 1 March, citing the negative impact from the economic slowdown.

Danone has confirmed that it will stop sales of its “beauty-enhancing” yoghurt, Essensis, in France from 1 March, citing the negative impact from the economic slowdown.


The product marked Danone’s entry into the dermo-nutrition market when it was launched in February 2007.


“The withdrawal of Essensis in France has nothing to do with the product itself but is rather a consequence of the current economic context which has put pressure on consumers spending power,” a company spokesperson told just-food.


“Nor does it call into question our research in the field of dermo-nutrition.”


The spokesperson added that with little or no market visibility, it was impossible to say when Essensis would be re-introduced in France.


The yoghurt will continue to be sold in Spain and Italy.

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