Danone has declined to comment on reports in the French media that it is preparing to launch a yogurt, called Essensis, which has a moisturizing effect on the skin.
The beauty-enhancing yoghurt will have a specific taste and texture while its packaging will be different from other Danone dairy products, a report Les Echos said adding that it would be launched in several European markets in February next year.
A spokeswoman for the French food giant told just-food the report amounted to rumours, which it was company policy not to comment on. However, she confirmed that Danone was working on an innovative product concept, named Essensis, which would be unveiled early in 2007.
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