France has declared war on a humble interloper – the cheap imported Chinese truffle – which it says is destroying the reputation of its proud culinary traditions.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Imports of the Chinese variety have trebled in the last few years and are being increasingly passed on as genuine French truffles.
Virtually indistinguishable visually, the Chinese Tuber indicum is increasing being added to boxes of Tuber melanosporum (Périgord truffle) in a bid to fool buyers. France has now stepped in with DNA analysis to distinguish French fungi from the Chinese ones.
French truffles sell for US$ 2,300 a kilo, while China’s are available 80 US$ wholesale.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
