“Everyone’s grandmother knows that ginkgo biloba has been demonstrated to help increase mental alertness, stimulate circulation to the extremities, and to be a natural heart, brain and blood antioxidant,” says Richard H. Davis, President of Beverage Marketing USA, Inc. “Scientific support for the benefits of ginkgo biloba has been documented by the Journal of the American Medical Association.” The publication recently cited a 1997 double-blind, randomized trial of the effects of ginkgo biloba extract on patients suffering from dementia. The research showed that the extract was not only safe but also capable of stabilizing, even improving, the cognitive performance and social function of patients (Le Bars, et al.). But what about a next-generation memory beverage?

Finally, a sexy alternative to ginkgo biloba that can deliver improved intelligence in a drink. At least that’s the thinking behind Beverage Marketing’s MemoryMax, a 20% extract of Bacopa Monniera that is aimed at the same target market as ginkgo biloba, but tastes great when added to beverages and, as an extra benefit, it helps encourage the libido.

“MemoryMax is not going to replace Viagra, but as an herbal aphrodisiac nutraceutical beverage ingredient or brain pill it holds the promise of great sex and enhanced memory; this is not your grandmother’s brain tonic,” says Davis. “Ironically, in China Bacopa Monniera is used for impotence and rheumatic conditions.”

The botanical extract is supplied by Global Extractions Inc., of North Wales, Pennsylvania USA. Bacopa Monniera has been used in Asia as a memory enhancer and is now being sold in England as a memory pill. “The herb known as Brahmi or Rhino herb is part of the fodder of the Asian Rhino and is considered an herbal alternative to Rhino Horn as used in China,” said Prathima Gopalan-Kriczky of Global Extractions Inc. “Bacopa Monniera is one of the most frequently used herbs in Japanese medicine.”

Beverage Marketing USA, Inc., has posted links to clinical studies on its web site memoryplus.homepage.com showing that Bacopa Monniera supplements helped improve memory by increasing blood flow and circulation with secondary application as an herbal aphrodisiac. Look for the MemoryMax logo on new memory drinks like Rhino-Cola Rhino-Cola.homepage.com and nutritional supplements.

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