Kraft Foods has brought together two of its star brands – Lu and Côte d’Or – for the launch of Côte d’Or de Lu – a product combining the ‘classic’ plain Lu biscuit and a slab of Côte d’Or chocolate.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The product is designed along the lines of Lu’s flagship family biscuit Petits Ecolier but a Kraft spokesperson told just-food there is a heightened emphasis on the high quality of the chocolate, making the 35+ age bracket the main consumer target.
Côte d’Or de Lu, which has been launched in France and in other countries, is available in three flavours: milk chocolate, milk nut chocolate and dark nut chocolate.
