Nestlé has launched its Jenny Craig weight-management brand into France.
The world’s largest food maker, which sells its Jenny Craig range in markets including the US and Australia, said the brand would help address “a major public health issue”.
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One-on-one consultancy on nutrition, exercise and eating behaviour is being offered at Jenny Craig centres or over the phone, while the meals are available at the centres or delivered directly to the consumer.
Richard Laube, CEO Nestlé Nutrition, said: “Weight management is a core business for Nestlé Nutrition and Jenny Craig is fully in line with Nestlé’s overall vision as the world’s leading nutrition, health and wellness company. Jenny Craig is representative for Nestlé’s science-based approach to innovation and demonstrates the important role of personalised nutrition for the future.”
The programme has been launched at 17 Jenny Craig centres across France.
Martial Rolland, head of Nestlé France, said: “We are pleased that Jenny Craig is being launched in France. This is a further sign of Nestlé France’s commitment to nutritional advancement through the renovation and innovation of nutritious, tasty, balanced products.”
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By GlobalDataThe Jenny Craig programme will be rolled-out nationally in the UK later this year. Other European markets will be considered and evaluated, the firm said.
Jenny Craig was acquired by Nestlé Nutrition in 2006. It operates in the US, Canada, Australia and New Zealand.
