US food and drink giant PepsiCo has launched a “premium” range of Lay’s crisps in France.

Lay’s Selection are a range of “ultra-crisp” and “ultra-tasty” products that PepsiCo said would generate growth in the category.

“In 2012, as market leader, Lay’s wants to give even more impetus to the market by continuing to invest in the category,” PepsiCo said.

There are three flavours in the Lay’s Selection range – Anglesey sea salt, cream and herb and cheddar and red onion. The 130g bags are available at Auchan, Carrefour, Casino and E.Leclerc at a suggested retail price of EUR1.78 (US$2.37).

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData