US food and drink giant PepsiCo has launched a “premium” range of Lay’s crisps in France.
Lay’s Selection are a range of “ultra-crisp” and “ultra-tasty” products that PepsiCo said would generate growth in the category.
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“In 2012, as market leader, Lay’s wants to give even more impetus to the market by continuing to invest in the category,” PepsiCo said.
There are three flavours in the Lay’s Selection range – Anglesey sea salt, cream and herb and cheddar and red onion. The 130g bags are available at Auchan, Carrefour, Casino and E.Leclerc at a suggested retail price of EUR1.78 (US$2.37).
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