US food and drink giant PepsiCo has launched a “premium” range of Lay’s crisps in France.

Lay’s Selection are a range of “ultra-crisp” and “ultra-tasty” products that PepsiCo said would generate growth in the category.

“In 2012, as market leader, Lay’s wants to give even more impetus to the market by continuing to invest in the category,” PepsiCo said.

There are three flavours in the Lay’s Selection range – Anglesey sea salt, cream and herb and cheddar and red onion. The 130g bags are available at Auchan, Carrefour, Casino and E.Leclerc at a suggested retail price of EUR1.78 (US$2.37).