McCormick has outlined its NPD plans for flagship French brand Ducros, including a “premium” spices range and another line of “meal solutions”.
The company said its premium Ducros spices will offer 23 “unconventional-tasting” roasted spices, peppers and salts including Himalayan pink salt and Alleppey turmeric.
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It will also roll out a meal solutions range that “combines convenience, taste and texture” and provide “delicious wholesome meals”. The products provide consumers items like herbs, spices or breadcrumbs, which they can use for protein-based meals. An example line is Nuggets a la Texane to which consumers add chicken.
McCormick said France’s herbs and spices category, in which it claims Ducros is the leader, has seen sales increase 2.1% year-on-year in the 12 months to the end of March. It insisted its innovation plans will “leverage an environment that remains favourable to the herbs and spices category despite a weak economy”.
It added: “The back to home-made trend currently driving growth reflects powerful consumer goals: home cooking to save money; the urge to indulge; the desire for a healthy diet; and [to] save time in everyday cooking.”
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For more detail on McCormick’s plans to grow its speices business in Europe, check out just-food’s interview with Brice de Forsanz, McCormick head of EMEA.
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By GlobalData
