French food retailer Monoprix has extended its partnership with Tunisian counterpart, Mabrouk, as part of its international development strategy.
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Forged in 1999, the partnership has been limited to Mabrouk using the Monoprix brand name at around 60 of its own outlets.
However, under the expanded partnership, Mabrouk will access Monoprix’s central buying service having previously handled its own supply to stores.
The partnership also makes provision to increase the number of Monoprix outlets to 80, with 12 new stores planned. A further eight outlets will be converted from the Sahara retail brand.
The stores could be supplied in part with Monoprix’s own-brand food and non-food product lines.
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By GlobalDataIn a separate development, Monoprix, co-owned by Casino and Galeries Lafayette, recently opened three stores in Andorra.
