Consumer goods giant Unilever is planning to axe 200 jobs in France in a bid to stem falling sales in the country.
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Unilever, which produces a range of brands including Carte d’Or ice cream and Boursin cheese, said today (24 May) that is looking to cut costs and spend more on marketing.
A spokesperson for Unilever France told just-food that, under French employment law, its proposals have gone before a local workers’ council. She said the cuts would mainly hit positions in Unilever’s French headquarters.
“Unilever France has had negative growth for the last three years,” the spokesperson said. Last year, Unilever saw sales in the country fall 2.5%.
The spokesperson said: “We need to reduce our costs in order to get some room for manoeuvre and to put more investment into our brands, advertising and marketing.”
She added that the job cuts could “potentially impact” 200 positions. A final figure will come after negotiations with employee representatives.
