Unilever’s French unit has announced restructuring that will see 97 jobs put at risk.
The firm said the need for a “reorganisation plan” was due to it experiencing “stagnating sales in 2013 and a depressed market environment”.
Go deeper with GlobalData
“Despite the sharp increase in client investments, market shares of Unilever France have heavily eroded in some markets,” Unilever said.
“To cope with this situation a strong response is required – Unilever France must be able to invest in a more competitive way in its key brands and more strongly support innovation, including advertising, in order to regain market share,” it added.
Bruno Witvoet, chairman of Unilever France, said the “stagnation in our growth value” was “worrying in a context where the price war has exacerbated”.
Witvoet said he was aware the announcement was “difficult” because it involved “painful choices”. He added it could lead to a “maximum of 97 redundancies” but said Unilever would “endeavour to limit the impact through concrete opportunities for internal redeployment”.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
