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October 21, 2013

FRANCE/US: Baker Jacquet-Brossard targets US

French bakery group Jacquet-Brossard is targeting the US market as part of a strategy to double international sales in the next five to ten years.

French bakery group Jacquet-Brossard is targeting the US market as part of a strategy to double international sales in the next five to ten years.

A spokesperson said product testing had just begun in the US but declined to comment further.

Jacquet-Brossard exports products to 35 countries from sites in France and Belgium.

A key market for the company, owned by French co-op Limagrain, is Brazil, where it launched products imported from France earlier this year.

Last November, Jacquet-Brossard started building a factory in southern Brazil and the site is set to being production next summer.

Jacquet-Brossard is looking to generate annual sales of EUR20m in Brazil over the next three to five years.

The group reported a global turnover of EUR292m (US$399.2m) for the 12 months to the end of June, an increase of 5% on the previous year. Some 15% of sales were made overseas.

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